100 Moments

a photography contest
and exhibition

In summer 2017, a photography contest took place where Estonians were invited to capture their impression of Finland and the Finnish were encouraged to express their understanding of Estonia through images.


The photographs were shared on social media with special hashtags: #soomehetk for the Estonians’ pictures of Finland, and #vironhetki for the Finnish idea of their neighbours.


An exhibition in Estonia and in Finland


Juries from Estonia and Finland will both select 50 pictures to feature in an exhibition called “100 Moments”. The joint exhibition of these close neighbours will reflect the ways the two countries see each other.


Viru Keskus, Tallinn, 3 to 19 November 2017
Tartu Kaubamaja, Tartu, 23 November – 8 December 2017

Sanomatalo, Helsinki, 25 January – 11 February 2018
West Terminal 2, Helsinki, 3 May – 30 June 2018 


The contest is organised by the Finnish Institute in Estonia in cooperation with the newspapers Postimees and Helsingin Sanomat.






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